23 days ago
3107 Pico Boulevard.
It was here that Nike’s original crazy dream came to life. Under the title "Blue Ribbon Sports," a runner named Jeff Johnson stopped selling shoes out of the back of his van and started meeting athletes in our first storefront.
Johnson’s job was simple. Take orders, give advice, and always listen to the athlete. It didn’t matter if they were chasing a PR, a state title, or a world record. The doors were open for any and all as they fought for crazy dreams of their own.
This week, we continue that tradition. More than 50-years later, we’re back at the same address with the same mission: To serve runners.
One of those runners is 14-year-old Los Angeles native @sp3ncer.young. Her crazy dream? To take gold, almost ten years from today, in her own backyard.
🔊 on for her story. #justdoit